Web Hosting And SEO - How Choosing The Perfect Hosting Service Matters?

Search engine optimization of your site begins right from the moment you buy your domain even before you created your website and becomes a life-long process. Getting a good domain name, web hosting service, website structure, content, marketing everything play a vital role in the Search engine optimization of your site. In the current context let us analyze how choosing the perfect web hosting plan can affect the search engine optimization of your site.

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Server Downtime

Server downtime can hugely affect your blog. First and foremost your visitors will be having a problem in accessing and hence you can lose a considerable amount of traffic and eventual AdSense conversion. Also if Search engines bots happened to crawl your site while your site was down, it can impact your page rank negatively. Hence choosing a host which can be trusted is of utmost importance. There are many companies which provides reliable and scalable website hosting solutions; You can always do some research and choose the one which suits you the best.

Also there are various tools with which you can easily monitor your website statistics like pingdom, Are my sites up? etc. They also provide you real time monitoring and alert the moment your website is down thereby reducing chances of visitor dissatisfaction and a page rank slip.

Shared Hosting

Although many people are skeptical of using shared hosting as it may create problems including losing page rank for sharing space with a spam websites, the same may or may not be true. Shared hosting however creates many other problems such as losing on bandwidth as for example if a website you are sharing the space becomes viral then it will consume most of the bandwidth thereby reducing your site's speed. As Google considers loading speed of the website as one of the factor while considering SERPs, avoiding a shared hosting seems quite logical.

Also you must make sure that your web hosting service must be completely scalable and provide you an option to upgrade in case if your website is will get more traffic in the future and in order to compensate for speed, you'll have to upgrade the scheme.

Also for increasing your server loading speed, you can minimize use of flash, videos and images in your site. If you're wordpress user, you can also add a cache plugin like W3 Cache to help you increase loading time of your site.

Geolocation of Server

Location of the hosting server is another matter of high importance; if you have a website which is specifically targeted towards a particular country and the server is located at a different country, then there might be some negative impact on your search engine results. It is however advised and not necessary that you use the hosting server of the same country or region where you want to target your blog as there are other features which Google will check before location of the server to determine the same.

Divya has expertise in the field of SEO and SEM. She is currently with an link building service company as a senior analyst. Besides juggling her life between work and home she likes dance and music.

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