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Friday 6 April 2012

Mobile Website Use QR Codes for Increasing Traffic

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Have you been using QR codes for improving the traffic to your mobile website? If your answer is in negative so you should positive. Marketers are Putting QR codes in creative places in order to deliver a message or drive readers to their website.
If you have a view of a QR code on a product, TV commercial, business card, etc. you can whip out your smart phone, open your QR code reader, and snap an image of the QR code. Then you receive a marketing message or website landing page from whoever created the QR code. As you can probably guess, QR codes are great tools for moving the readers to websites from anywhere in the world., now I am going to inform you benefits of using QR Codes ,list of some of the top QR code generators, provide tips for creating successful QR codes, and review the steps you need to take to create your own QR codes.


Merrits of Using QR Codes to Drive Mobile Website Traffic

Photo by ideum

The actual reason for widespread usage of QR codes is because of overwhelming benefits; QR codes provide creators and the consumers’ also. The top benefits QR codes which can provide website owners are as follows:

QR codes can be printed on almost anything (See “
10 Cool And Inspiring Uses Of QR Codes: The Latest Hottest Thing“). No one can excuses for being unable to get QR codes in the front of their target audience. You can Find out where your readers spend their time, what types of products they use and get creative with the placement of your QR codes.

There are no requirements of QR codes for URL input into a web browser or in cell browsing. Just scan the

QR code and land on a website. QR codes are easily trackable. Or different types of vehicles You can create different QR codes .due to This way you can track which vehicles are performing best.11 QR codes also INCREASE mobile website traffic! Do you want to attract new website visitors? So Start using QR codes for achievement of this purpose.

These are few benefits of using QR Codes.


What can be linked to a QR Code?


It’s a good idea for website owners, linking consumers to your website, but if you have a YouTube Channel and want them to see new videos produced by you and if you are hosting an event somewhere and want to provide a map to the event so These are a few of the many things that can be linked to QR codes. Let’s review of others:


Website or landing page URL

  • Phone Number
  • Email Address
  • Text message
  • Text
  • Images
  • Google Maps
  • YouTube
  • Calendar event
  • Social media services (Facebook, Twitter, etc.)
  • RSS feed
  • vCard
The goal is increasing the website traffic with QR codes; there are different ways for doing it. Use of QR codes can be an effective marketing strategy, but they do not just have to be used to move direct website traffic.
Sometimes it is better to drive people to a YouTube video and then hope that the video will be valuable enough therefore they want to click-through your website from the side of YouTube. It all up to you that what you are trying to achieve. I want to show you that there are more uses if your needs change.

Tips for Creating QR Codes:

Let’s first go over a few tips that might help you to ensure success. For the most part, creating QR codes is really easy task. Here are a few tips that you should consider when creating a QR code:

Size Matters
:
Some people create QR codes so small that’s why QR code readers cannot reliably scan them. The absolute smallest that you want to go with the size of your QR code is “1 x 1″.

Adequate Quiet Zone Space:

Quiet Zone space is the white space around your QR code. This helps QR code readers read the code. A good rule to follow is to have the white space should be about 4x as large as one of the QR code modules .

Have a Plan
:
Any marketing tactic you implements for your website you must have a plan for your tactic. Be sure and take time to think through your goals for the QR code campaign. What are you trying to achieve? Determine how will you determine success?. Figure out the best possible way to achieve those goals and then go ahead and implement the campaign.

Set up Data Tracking
:
So Many QR code generators provide data tracking and analytics. what you decide to put QR codes on a few different vehicles (ie. your business card, a poster, etc.), how will you determine about which vehicle is driving and the most responsable? Be sure to create separate QR codes for each vehicle.

Use URL Shortners:

Use of URL shorteners helps with data tracking, but more important is that , some QR code readers cannot properly launch longer URLs. Having a shorter URL will show the guarantee that everyone who scans your code will be land on your website.

Utilize Landing Page:

Do not link your QR code to your home page. Link them to a specific landing page, blog article, etc.
Create a QR Code.

Now to create your own QR code. We are going to use Maestro, which is recommended above. Follow the steps below to create your own QR code:
  1. Come up with your QR code plan – Determine your goals and what you will link to
  2. Navigate to QR code generator website
  3. Grab the URL you want to drive QR code consumers to and shorten it with a URL shortener like bit.ly
  4. Paste your shortened URL into the URL field
  5. Add a heading to your QR code – This gives QR code consumers an idea of what they can expect if they scan the image
  6. Add a sub-heading to your QR code – This is optional and simply provides more information to QR code consumers. Add a call-to-action here.
  7. Click ‘Advanced Options’ and set the width of the QR code. Remember not to make it too small. Think about the vehicle you’ll be using and then set the width based on that.
  8. Download the QR code image or copy the HTML to paste it into your website.
Some QR Code Generators

There is a ton a FREE QR code generator out there. Some are better than others. Here’s a few of our favorite QR code generators:

Kerem Erkan
Online QR Lab
Maestro
BeQRious
Azonmedia
ZXing Project
Delivr

These are the main steps you have to take to create QR code. 
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